Centara Honoured for Sustainable Excellence at the 15th Thailand Tourism Awards
Admin
07/10/2025
Centara Recognized for Its Commitment to Sustainable Hospitality
When it comes to sustainable hospitality in Thailand, one name consistently stands out — Centara Hotels & Resorts. The group has recently been celebrated for its remarkable commitment to eco-friendly tourism, earning the Thailand Tourism Sustainability Award in the Accommodation category at the 15th Thailand Tourism Awards.
In short, Centara didn’t just win another trophy — it earned national recognition for actively shaping the future of sustainable travel in Thailand.
The Winning Properties and What Makes Them Shine
Two of Centara’s flagship properties were in the spotlight this year:
- Centara Grand at Central Plaza Ladprao Bangkok
- Centara Grand Beach Resort & Villas Hua Hin
Both hotels received the inaugural Sustainability Award for Accommodation, honoring not just their environmental initiatives but also their strong commitment to social and operational responsibility.
Notably, the Centara Grand Beach Resort & Villas Hua Hin was the only property in Prachuap District to receive this distinction in 2025 — a milestone that further strengthens its reputation as a leading example of responsible hospitality in the region.
The Green Strategies Behind the Success
This recognition didn’t happen overnight — it’s the result of a long-term sustainability vision backed by measurable goals and real action.
Environmental Targets
Centara has set ambitious sustainability goals for the coming years:
- 40% reduction in greenhouse gas emissions and energy consumption by 2029
- 20% reduction in water usage
- Achieve net zero emissions by 2050
Concrete Sustainability Actions
Here are some of the ways Centara is turning its environmental commitments into reality:
- Adoption of green technology and energy-efficient systems
- Water management and waste reduction programs
- Composting and food waste transformation initiatives
- Preservation of biodiversity through the use of native plants in landscaping
- Implementation of the Centara EarthCare program, aligned with the Global Sustainable Tourism Council (GSTC) standards
Together, these actions show that sustainability isn’t just a buzzword for Centara — it’s a philosophy built into its daily operations.
A Positive Message for Thailand’s Tourism Industry
The award, presented by the Tourism Authority of Thailand (TAT), sends a powerful message to the entire hospitality sector: sustainability is no longer optional.
Centara’s achievement highlights how hotels can provide exceptional guest experiences while caring for the environment and local communities. It also proves that sustainability can bring tangible benefits — from operational savings to stronger guest loyalty and an enhanced global reputation.
📝 Voices from Centara’s Leadership
“We are deeply honored to receive this recognition. It reflects not only the dedication of our team but also our collective responsibility to support sustainable tourism.”
— Wuthisak Pichayagan, General Manager, Centara Grand at Central Plaza Ladprao Bangkok
“This award is a testament to our shared commitment with guests, colleagues, and local communities to protect and celebrate Hua Hin’s natural and cultural heritage.”
— Jan Weisheit, General Manager, Centara Grand Beach Resort & Villas Hua Hin
These statements aren’t just formal quotes — they reflect the passion and purpose behind Centara’s ongoing sustainability journey.
Why This Award Matters for You as a Traveler
You might wonder, why does this recognition matter beyond the industry? Here’s why:
- Informed Choices – Travelers can choose hotels that genuinely care about sustainability.
- Collective Impact – Supporting green hospitality encourages more brands to follow suit.
- Inspiration for Change – Centara’s example shows that meaningful sustainability is possible at any scale.
Final Thoughts
Centara’s recognition at the 15th Thailand Tourism Awards isn’t just a corporate milestone — it’s a sign of what the future of Thai tourism can look like: luxury with purpose, comfort with conscience, and travel with a positive footprint.
As sustainable travel becomes more than a trend, Centara’s efforts serve as a roadmap for others — proving that taking care of people and the planet can, indeed, go hand in hand.
